This is what your body craves.

Inspired by our love of surf, rolling waves and the feeling of being grounded, Oshun is our answer to the chaos of modern living. It’s stripped back, uncomplicated and raw: everything your body craves and absolutely nothing more.

We are Joe and Jack, and we are obsessed with feeling good.

Our ethos for creating new products is to bring a little more joy to your life each day. Can you recall a moment in your life when you felt utterly at peace? On vacation perhaps, grounded on the beach, well hydrated after sipping straight from fresh coconuts, stress-free and whole.

If we could concentrate that feeling and bottle it up, we’d land on Oshun.

Mission Oshun

This is the part where you might expect to roll your eyes at our delusions of grandeur, the bit where we promise you to save the planet through our greater-than-life mission. We think you’ve seen enough to know that this would be misguided. Instead, here’s what we can promise you hand on heart:

  • The mission is you

    We focus on making you smile. Everything we do is to make you just a little bit happier. If we make your day 1% better, we’ve accomplished our mission.

  • Only the good stuff

    Our products are as pure as they possibly can be. That means you get all the benefits of radical hydration, without ingesting any artificial additives.

  • Do the right thing

    We don't cut corners. But we won't overwhelm you with information, either. So while our bottles are made of recycled plastic, you can take that for granted from us. Don’t even mention it.